---
title: "What Should Your Website Actually Include?"
url: "https://marketingmavens.ca/what-should-your-website-actually-include/"
date: "2025-05-14T19:43:25-07:00"
modified: "2025-05-14T19:51:40-07:00"
---

[Skip to TLDR ↓](#TLDR)

## Your Website Isn’t Just a Pretty Page, It’s a Business Tool

When you’re building your site (especially DIY-style), it can feel like an endless to-do list. But if you cut through the noise, there are a few core elements every small business website needs to actually work for you.

Let’s break it down, here’s what your website really needs:

### 1. A Clear Headline That Says What You Do 

As soon as someone lands on your site, they should know exactly who you serve and how. No clever fluff, just clarity and confidence.

Example: “Website Design + SEO for Busy Mompreneurs.”

### 2. Easy-to-Find Contact Info

 Don’t make visitors dig to get in touch. Whether it’s a form, a clickable email, or a “Book a Call” button, it should be simple and accessible on every page. ### 3. An About Page That Builds Connection

People buy from people. Share your story and values in a way that helps your audience feel like they know you, and trust you. Bonus points for a great photo and a personal touch.

### 4. Service or Product Pages That Explain What You Offer

Each service or product deserves its own spotlight. Use benefit-driven copy that shows the transformation you provide, and make the next step clear.

### 5. Strategic Calls-to-Action (CTAs)

Every page should guide your visitor. Whether it’s “Download Your Free Guide” or “Book a Consultation,” don’t assume they’ll know what to do next, tell them.

### 6. Search Engine Optimization (SEO)

Even if you don’t “do SEO,” your site needs the basics:

- Keywords that match what people search for
- Meta descriptions that tell Google what each page is about
- Proper headers (H1, H2…)
- Compressed, alt-tagged images
 
These are the things that get you found online.

### 7. Trust Builders 

Social proof matters. Add testimonials, results, certifications, or even logos of brands you’ve worked with. Show that others trust you, and your new visitors can, too.

### 8. A Blog or Content Section

It doesn’t have to be weekly, but even 1 post a month helps build credibility, boost SEO, and answer the questions your potential clients are already Googling.

### 9. Legal Pages

 Not glamorous, but necessary. Your site should have: - Privacy policy
- Terms + conditions
- Cookie consent banner (especially if you use analytics or collect emails) Better safe than sorry, and it builds trust.
 
 ![Cogs Border](https://marketingmavens.ca/wp-content/uploads/2025/03/Cogs-Border-1024x93.png)## Feeling Like That’s a Lot? That’s Because It Is.

This is why I support business owners with done-for-you website builds, redesigns, and content strategy, so you can skip the overwhelm and focus on what you do best.

Ready to make sure your website includes *everything* it should?

Book a free consultation and let’s get it done, beautifully and strategically.

 [ Book a free consultation → ](https://calendly.com/maydenberg/initial-consultation)## TLDR:

Your website should do more than look good, it should work for you.

Here’s what it needs to include:

- A clear headline that says what you do
- Contact info that’s easy to find
- A warm, connection-building About page
- Detailed service/product pages
- Clickable, clear CTAs
- SEO foundations for visibility
- A blog (even if occasional!)
- Legal pages (privacy policy, etc.)
 
 If you’re missing any of these? I help with that.