It’s summertime, your kids are home, and you’re probably balancing a dozen things, including wondering if your website is actually doing its job.
If you’ve grabbed my SEO checklist (or even if you haven’t), this post breaks down five sneaky reasons your site might still be MIA on Google, and how to start fixing them without burning hours you don’t have.
Does This Sound Familiar?
You’ve put in the work to create a beautiful website.
You’ve shared it on social. Told your friends. Maybe even started a blog.
But when you type your business name (or services) into Google… crickets.
If that sounds familiar, you’re not alone. So many small business owners (especially those juggling a million things, hey, mama, I see you) assume their site will “just show up” eventually. But Google has some specific boxes it wants checked, and if you miss them, your site might stay invisible.
Let me break down the 5 most common reasons I see as you why your website is hard to find on Google, and how to start fixing them.
1. You Don’t Have Keywords Where They Count
It’s not just about using keywords, it’s about where you use them.
If your homepage doesn’t clearly say what you do, who you help, and where you’re located (if you’re local), Google won’t know how to index your site.
Quick fix:
Start by checking your page title, meta description, and your first heading. Are you using words your ideal client would search for?
2. Your Website Loads Too Slowly
Speed matters, especially on mobile. If your site takes too long to load, not only will visitors bounce, but Google will rank you lower.
Common culprits:
- Giant image files
- Too many unnecessary plugins
- Cheap or bloated hosting
Quick fix:
Compress images (use tools like ShortPixel), remove plugins you don’t need, and avoid using oversized sliders or animations on your homepage.
3. Your Site Isn’t Mobile-Friendly
Quick fix:
Check your site on your phone. Can you read everything easily? Are buttons clickable without zooming? If not, it’s time to tweak your mobile layout.
4. Your Images Don’t Have Alt Text
Quick fix:
Add short, keyword-relevant descriptions to every image. Think: “Vancouver-based brand strategist working at laptop” instead of “IMG_4982.jpg”.
5. You Don’t Have Internal Links
Quick fix:
Link to your blog posts from your homepage. Add a CTA button that leads to your services. Mention related services in your blog content and link them. It’s that simple.
Bonus Tip: You Don’t Have to Fix It All Alone
You’ll get:
- A personal review of your homepage
- SEO and performance insights (no tech headaches)
- A simple checklist of fixes to boost visibility and impact
And if you decide to upgrade to a full SEO & Performance Audit, your $125 gets credited toward it.
TLDR:
If your site isn’t showing up on Google, it’s probably one (or more) of these:
- Weak or missing keywords
- Slow load speed
- Poor mobile experience
- No alt text
- No internal links
