You launched your website. You love the look. It feels mostly done… but something’s not quite clicking. Maybe your traffic is low, your leads aren’t coming in, or you’re wondering if it’s even being seen by Google at all.
Sound familiar?
As a busy business owner (especially if you’re a mom wearing all the hats), it’s easy to think “website = done” once it’s live. But how it’s set up behind the scenes can make all the difference in whether or not it actually performs, and supports your business growth.
Let’s talk about the foundational pieces that are often overlooked… and how to make sure your website is actually set up for success.
1. Do You Have Google Analytics Set Up (Correctly)?
Google Analytics (now GA4) is the tool that tells you who’s visiting your site, what pages they’re looking at, and how they found you. Without it, you’re marketing in the dark.
- Red flag: You’ve heard of GA4, but you're not sure it’s installed, or you don’t know how to check your stats.
- Quick fix: GA4 should be connected to every page of your website and linked to your Google account. It’s free, but setup can be confusing, especially with the latest updates.
2. Are You Using Google Search Console?
Search Console shows you how your site appears in Google search results and flags any technical issues that might be holding you back.
It tells you:
- What keywords people are using to find you
- Whether Google is indexing your site properly
- If there are errors that need attention
Many small business owners skip this tool, but it’s essential for visibility.
3. Do You Have a Cookie Consent Banner?
If you collect any user data (like through a contact form or embedded video), your website likely needs a cookie consent banner to stay legally compliant, especially if you serve users in the EU or Canada.
It’s a simple plugin setup, but it builds trust and helps avoid unnecessary legal headaches.
4. Is Your Website Secure and Backed Up?
- Do you have an SSL certificate installed? (Hint: Your URL should start with https://)
- Are you running regular backups?
- Do you have a security plugin to monitor for malware or suspicious activity?
Websites get hacked. Pages go down. Backups are like insurance; you hope you never need them, but you’ll be really glad you have them.
5. Are the Right Plugins Installed and Configured?
The right plugins can help with:
- SEO (like Slim SEO or SEO Press)
- Site speed
- Spam prevention
- Contact form performance
You Don’t Have to Figure This Out Alone
Most business owners don’t realize their site is missing these pieces, until something breaks, traffic stalls, or leads stop coming in.
If you’re unsure whether your website is properly set up, you’re not alone. And you don’t have to become your own tech team to fix it.
Let’s Get Your Tech Set Up (and Stress Off Your Plate)
I created the Tech Setup Package to take care of all of this for you, quickly, professionally, and without adding another task to your to-do list.
- Google Analytics (GA4) setup
- Search Console connection
- Cookie banner + compliance basics
- SEO, security, and form plugin configuration
- Optional Tech Health Report
text
text
